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ApacheCon is a week of open source goodness straight from the source of the Apache Software Foundation, featuring 15 intense training classes over two days followed by three days of more than 50 sessions by the creators of open source software such as the Apache webserver, Tomcat, Lucene, Wicket and more.


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Questions about the program? Interested in becoming a sponsor? Please contact the event planners if you have any questions. We look forward to seeing you in Amsterdam!

ApacheCon Session

Do You Believe in the Users?

Too many programmers have forgotten about the lost art of customer service. All software has users, though most developers have forgotten how to respect them, trust them, or "sell" their software to in an exciting (but honest!) manner. This talk will focus on anecdotes and strategies for keeping software design uncomplicated, making software fast, and putting usability above programming convenience. We'll also focus on the importance of keeping a healthy illusion of simplicity, while allowing abstractions to deliberately leak for power-users.